Business & Economics
Jossey-Bass
October 26, 2010
352
By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
The Power of the 2×2 Matrix spells out the simplicity of a simple north/south east/west matrix in problem solving. I love its simplicity and apply it to decision making all of the time.